Before founding Queue as a company, Netanel, our CEO, has spent his days specializing in content marketing and social media marketing. Most of his efforts went to traditional marketing strategies – SEO, keyword targeting, blogging etc.

As part of his attempts to find new organic channels for a startup he had been working for, he discovered the potential of the Q&A tool Quora as an untouched marketing channel. Netanel quickly became an expert in Quora marketing and has started to share his knowledge with the community. It was then that he started to realize that Quora is actually part of a bigger trend – that is slowly changing the infrastructure of the internet and how brands should actually market themselves.

A combination of change in user behavior and technology innovations have changed the way people search the internet nowadays – search has become more semantic and therefore specific – questions are becoming the most relevant form of search all across the internet.

Additionally, the way buyers and decision makers respond to traditional marketing has shifted as well. It’s become more vital for companies to position themselves as human entities, and “attach” a face to their brand – establish thought leadership.

The combination between these two trends has given rise to Queue’s mission and vision – connect between questions and experts who can provide the best answers. By doing so, Queue allows brands and individuals to make use of their knowledge and turn that knowledge into influence that drives revenue.

Queue brings an experience to individuals, teams and individuals that is based on their own knowledge and expertises. With the help of Queue, every company and individual within that company will have the option to speak up, share their knowledge easily for the benefit of both company and buyer.

Today we’re just at the beginning of our journey to make brands stand out and turn knowledge into influence.