On April 18th, 2023, over 250 experts gathered at One Vanderbilt in New York City for an engaging event focused on becoming go-to thought leaders in their respective niches. Among the impressive lineup of speakers was Matt Cretzman, Founder of Leadstorm AI, a growth platform for brands looking to grow their online presence and drive more leads. Matt’s keynote, titled “Building a Limitless Network,” captivated the audience with his personal story and actionable strategies for making online connections at scale.
Continue reading and learn how to:
- Build a limitless network: Discover Matt Cretzman’s “Pipeline Principle” for intentional and impactful networking.
- Leverage AI personalization: Cut through the noise with tools like Clay.com and LeadStorm.ai to create genuine connections.
- Create valuable content: Learn the secrets to crafting engaging content that showcases your expertise and resonates with your audience.
- Boost response rates: Utilize personalized videos to dramatically increase your outreach effectiveness.
- Connect with intention: Transform your pipeline into a lifeline for personal fulfillment and professional growth.
You can also access Matt’s full unredacted keynote for free and uncover these powerful strategies. Start building meaningful connections today!
Matt Cretzman: A Passionate Entrepreneur with a Powerful Story
Matt Cretzman’s journey as an entrepreneur is one of resilience, purpose, and the power of intentional networking. Through an unimaginable personal loss, Matt discovered that the relationships he had built became his lifeline, supporting him through the most challenging time of his life. This experience transformed Matt’s perspective on networking, leading him to realize that a pipeline is much more than just a tool for hitting quotas and closing deals. It’s a lifeline that can fuel incredible opportunities, deep connections, and personal fulfillment.
The Pipeline Principle: Strategies for Building a Limitless Network
During his keynote, Matt shared his strategies for building a limitless network, which he calls the “Pipeline Principle.” He emphasized the importance of being intentional about who you network with and how you build your business and personal brand.
Matt introduced the audience to his AI assistant, Leadstorm.ai, which he used to demonstrate how technology can help scale outbound marketing efforts. He then delved into the three key components of building a limitless network:
- Brand: Establishing a strong personal brand that resonates with your target audience.
- Content: Creating valuable, engaging content that showcases your expertise and unique perspective.
- Traffic: Driving targeted traffic to your content and offers through strategic outreach and partnerships.
Focusing on the traffic component, Matt shared his strategy for list building with purpose. He advised attendees to engage in what he calls “psychographic spelunking,” which involves researching and understanding the passions, interests, and pain points of their ideal clients.
AI Personalization: The Key to Cutting Through the Noise
With over 347 billion messages sent every day, Matt emphasized the importance of using AI personalization to cut through the noise and make genuine connections. He recommended tools like Clay.com and Leadstorm.ai, which allow for hyper-personalization of outreach messages, increasing the likelihood of a positive response.
Matt also stressed the power of personalized videos in outbound marketing, noting that they convert at a 15x higher response rate compared to plain text emails. By leveraging video and AI personalization, experts can build trust and create meaningful connections with their target audience.
Key takeaways: Use video in your outreach for up to 15x higher conversion rates, and personalize at scale with tools like Clay and Leadstorm to become a master of authentic network building.
Connecting with Intention: The Key to Personal and Professional Growth
Throughout his keynote, Matt emphasized the importance of connecting with intention. He encouraged attendees to view their pipeline as a lifeline, not just for sales and business growth, but for personal fulfillment and making a positive impact on others.
Key Takeaways from Matt Cretzman’s Keynote
- Build your network with intention, focusing on making genuine connections and providing value to others.
- Leverage AI personalization tools to cut through the noise and create meaningful connections with your target audience.
- Engage in “psychographic spelunking” to better understand your ideal clients’ passions, interests, and pain points.
- Utilize personalized videos in your outbound marketing efforts to increase response rates and build trust.
- View your pipeline as a lifeline for personal and professional growth, not just for hitting sales quotas.
Watch the Full NYC Meet Up for Experts Event Replay
In addition to Matt Cretzman’s powerful keynote, the NYC Meet Up for Experts featured an incredible lineup of speakers who shared their unique insights on personal branding and thought leadership:
- Netanel Baruch, the visionary CEO and Co-Founder of Queue, introduced a powerful formula for building online authority.
- Brad Zomick, the charismatic founder of Spectamur, shared his LinkedIn Domination Blueprint.
- Kim Rittberg, the brilliant Founder of Henry Street Media, captivated the audience with her “4 S’s” approach to thought leadership through video and podcasts.
- David Berkowitz, the visionary Founder of the AI Marketers Guild (AIMG), delivered a thought-provoking presentation on building communities.
Don’t miss out on this opportunity to learn from these incredible thought leaders. Watch the full NYC Meet Up for Experts event replay now and gain access to a wealth of knowledge and actionable strategies to help you become a go-to authority in your niche.
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As experts strive to expand their professional networks and solidify their reputations as thought leaders, consistently producing high-quality content becomes essential. However, time constraints and the demands of their roles often present a significant obstacle.
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For a limited time, you can schedule up to 4 complimentary interviews with Jessica, providing you with a month’s worth of professionally crafted content to enhance your personal brand and establish yourself as a respected authority in your field.