On April 18th, 2023, the NYC Meet Up for Experts at One Vanderbilt in New York City featured an impressive lineup of speakers, each sharing their unique insights on becoming go-to thought leaders in their respective niches. Among them was David Berkowitz, Founder of the AI Marketers Guild (AIMG), who captivated the audience with his essential AI marketing lessons for business leaders.

What does it really take to become a sought-after thought leader in the age of AI? How do you leverage cutting-edge technology without losing your authentic voice? David Berkowitz, founder of the AI Marketers Guild, spilled the beans at the NYC Meet Up for Experts – and we’ve got the inside scoop.

In this recap, you’ll discover:

• The “so what” factor that will make your content irresistible to your audience
• How to use AI to amplify your expertise (without sounding like a robot)
• The “Why Not Me?” mindset shift that could catapult your career
• …and the surprising secret behind building a thriving community of raving fans.

But that’s not all. Want the complete playbook, including tactical advice from 4 other top experts on personal branding and LinkedIn mastery?

Get the Full Unredacted Replay

You’re in luck. We’re giving away free access to the full, unredacted replay of David’s keynote (and the rest of the event with 4 other top speakers!). This is your chance to dive deeper into the strategies that will set you apart in your industry!

David Berkowitz: A Trailblazer in AI Marketing and Community Building

David Berkowitz is a renowned figure in the world of marketing and AI, with a rich history of building communities and establishing thought leadership. As the Founder of the AI Marketers Guild (AIMG), David has been at the forefront of empowering marketing professionals in the rapidly evolving field of AI and marketing.

Building Communities and Establishing Thought Leadership

During his keynote at the NYC Meet Up for Experts, David shared his personal journey of building communities and establishing thought leadership. He emphasized the importance of stepping out of one’s comfort zone and providing value to one’s target audience, even if it means facing discomfort and uncertainty.

The Success of “Serial Marketers” and the AI Marketers Guild

David’s journey began with the creation of the “Serial Marketers” community, which today boasts over 4,000 members. The success of this community inspired him to launch the AI Marketers Guild, recognizing the need for a space where marketers could learn from each other about the rapidly evolving field of AI.

Essential AI Marketing Lessons for Business Leaders

Throughout his keynote, David shared essential AI marketing lessons for business leaders, drawing from his extensive experience and the insights gained from running the AI Marketers Guild.

1. Embracing AI as a Tool to Enhance Marketing Efforts

David emphasized the importance of embracing AI as a tool to enhance marketing efforts, rather than viewing it as a replacement for human creativity and intuition. He recognized the need for a community where marketers could learn from each other about the rapidly evolving field of AI, which led him to launch the AI Marketers Guild.

“I wanted to do more with AI. It needs a new brand. I’m like, oh, now I’ve got found a second community because I didn’t see anything that was really like pure led for marketers to learn from each other.”

David’s history of being the innovation person on the agency side and his experience in building communities drove him to create a space where marketers could leverage AI effectively in their marketing efforts.

2. Focusing on the “So What” Factor

One of the key lessons David shared was the importance of focusing on the “so what” factor when creating content and engaging with one’s audience. He recounted a story from his early days at an agency, where the CEO challenged him to ensure that his work always addressed the question, “so what?”

“I wrote one of these point of view pieces and I sent and I shared it with the CEO, nervous as hell, and he and he gave me 2 words of feedback, and he said, so what? And I wrote that on the back of my business card and I taped it to my monitor and my goal was to never have him ask me that question again.”

David stressed the need to consistently provide value to one’s target audience, ensuring that the content created resonates with them and addresses their pain points or interests.

When you’re putting stuff out there, as long as like there’s some so what factor, some idea why someone who you want to be in your target audience will care, then it’s probably worth doing.

3. The Significance of Community Building in the Age of AI

David highlighted the significance of community building in the age of AI, drawing from his experience creating the “Serial Marketers” community and the AI Marketers Guild. He emphasized the importance of stepping out of one’s comfort zone and providing value to one’s target audience, even if it means facing discomfort and uncertainty.

“Forcing yourself to get out there, can go a very long way even if you get out of your comfort zone and some of this is being willing to get out of your comfort zone.”

David Berkowitz – AI Marketers Guild

By creating a space where marketers can learn from each other, share insights, and collaborate, business leaders can stay ahead of the curve and leverage AI effectively in their marketing efforts. David’s journey with “Serial Marketers” and the AI Marketers Guild demonstrates the power of community building in fostering growth, innovation, and thought leadership in a rapidly evolving field.

A central theme in David’s keynote was the importance of embracing discomfort and seizing opportunities, even when faced with uncertainty. He encouraged attendees to adopt a “Why Not Me?” mindset, challenging them to take action and lead in their industries.

Key Takeaways from David Berkowitz’s Keynote

• Embrace AI as a tool to enhance marketing efforts, not replace human creativity and intuition
• Focus on the “so what” factor when creating content and engaging with your audience
• Recognize the significance of community building in the age of AI
• Embrace discomfort and seize opportunities, adopting a “Why Not Me?” mindset
• Take action, even if it means starting small, and continuously iterate based on feedback and results

Watch the Full NYC Meet Up for Experts Event Replay

In addition to David Berkowitz’s insightful keynote, the NYC Meet Up for Experts featured an incredible lineup of speakers who shared their unique perspectives on personal branding and thought leadership:

• Netanel Baruch, the visionary CEO and Co-Founder of Queue, introduced a powerful formula for building online authority.
• Brad Zomick, the charismatic founder of Spectamur, shared his LinkedIn Domination Blueprint.
• Kim Rittberg, the brilliant Founder of Henry Street Media, captivated the audience with her “4 S’s” approach to thought leadership through video and podcasts.
• Matt Cretzman, the dynamic Founder of Stormbreaker Digital, shared his powerful story of resilience and purposeful network building.

Don’t miss out on this opportunity to learn from these incredible thought leaders. Watch the full NYC Meet Up for Experts event replay now and gain access to a wealth of knowledge and actionable strategies to help you become a go-to authority in your niche.

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Conclusion

David Berkowitz’s keynote at the NYC Meet Up for Experts provided attendees with essential AI marketing lessons and invaluable insights on building communities and establishing thought leadership. By implementing David’s key takeaways and leveraging AI-driven content creation tools like Jessica, business leaders and marketers can amplify their expertise, navigate the rapidly evolving landscape of AI and marketing, and establish themselves as go-to thought leaders in their niches.